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Akamai Session: Why Preorders Are Your Problem

Nelson Rodriguez, Senior Manager at Akamai, will discuss a tricky topic of preorders at DevGAMM Moscow 2016.

You probably think video game preorders don’t impact you, because you’re a digital publisher with no retail partners. You’re wrong.

Preorders are changing in three major ways, and the shift is going to affect every corner of the video game industry. With insights from major publishers, Nelson discuss the past and future of pre-orders, and how you can prepare.

Nelson Rodriguez has helped launch dozens of games across every platform, including blockbusters like Halo 3, Tekken 5, and Assassin’s Creed Brotherhood, and indie titles like Tweet Defense and A Kingdom for Keflings. After two years on the Xbox marketing team, developing social and community strategy, Nelson spent six years creating award-winning digital marketing campaigns for clients like Ubisoft, Microsoft, Sony and Hasbro. Nelson currently heads up Akamai Technologies’ games industry marketing strategy.

If you want to know how to use preorders for your benefit, check out this talk.

Don’t forget to register for DevGAMM!

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